How to sell furniture? Full analysis from hot topics to sales techniques
In the past 10 days, hot topics about furniture sales on the Internet have mainly focused on the fields of environmentally friendly materials, smart homes, customized services, and live streaming. Combining these hot spots, this article will conduct a structured analysis on how to efficiently introduce and sell furniture to help merchants or sales staff improve performance.
1. Inventory of recent hot topics in the furniture industry (data source: hot search list on the entire network)
| Ranking | hot topics | Search volume (10,000 times) | Associated product types |
|---|---|---|---|
| 1 | Environmentally friendly furniture materials | 28.5 | Solid wood, bamboo, formaldehyde-free boards |
| 2 | Multifunctional furniture for small apartments | 22.1 | Folding bed, storage sofa |
| 3 | Smart home linkage | 18.7 | Electric sofa, smart wardrobe |
| 4 | Live broadcast bargain shopping for furniture | 15.3 | All categories |
2. Core introduction skills for furniture sales
1. Highlight the core selling points of the product
According to the above hot topics, the following should be emphasized during the introduction:
-Environmental attributes: For example, "using F4-star environmentally friendly boards, the formaldehyde emission is only 1/3 of the national standard"
-space solutions: Such as "This sofa bed can save 40% of the space in a small apartment"
-Smart functions: Such as "The bedside table has built-in wireless charging and supports voice control of lights."
2. Customer demand matching table
| Customer type | focus | Recommended words |
|---|---|---|
| young couple | Cost-effectiveness, storage function | "There are 3 large drawers under this bed, which is equivalent to giving you a free locker" |
| high-end customers | Material craftsmanship, uniqueness | "The armrests are made of Italian top-grain cowhide, and each piece of leather is individually numbered." |
| Elderly users | safety, comfort | "The seat height is ergonomic and has auxiliary support design when standing up" |
3. Price Negotiation Strategy
Combined with the recent hot spots for live streaming, you can refer to the following strategies:
-Tiered discount: "Enjoy 20% off when ordering today, and get another 1,000 off when you spend over 20,000 yuan."
-value-added services: "Purchase a complete set of living room furniture and get free design service"
-Limited time promotion: "Today only, the first 10 customers will receive a smart desk lamp"
3. Sales tool preparation list
| Tool type | Specific content | Function description |
|---|---|---|
| display materials | Environmental protection test report, material slices | Enhance trust |
| electronic equipment | Tablet PC (including VR home renderings) | Improve experience |
| sales props | Color cards, fabric samples | Convenient for customers to choose |
4. Key points of after-sales follow-up
According to big data, good after-sales service can increase the repurchase rate by 35%:
1. Telephone follow-up visit within 3 days after delivery
2. Provide free door-to-door maintenance services (such as leather furniture care)
3. Create customer-specific files and record preference information
Summary:At present, furniture sales need to combine hot topics and use structured introduction methods to form a complete closed loop from product selling points, customer needs, price strategies to after-sales services. Remember:Good sales is not about selling products, but about providing solutions.
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