How to find customers for whole house customization
Whole-house customization is a popular track in the home furnishing industry, and demand has continued to grow in recent years. However, how to accurately find target customers has become a core issue for companies. This article will combine hot topics and industry data from the entire Internet in the past 10 days, conduct a structured analysis of customer acquisition strategies in the whole-house customization industry, and provide practical solutions.
1. Analysis of hot topics in the whole house customization industry (last 10 days)
According to data from social media, search engines and industry platforms, hot topics in the field of whole-house customization in the past 10 days have mainly focused on the following directions:
| hot topics | Search volume (daily average) | Main platform |
|---|---|---|
| Whole house customized cost-effective brand | 5,200+ | Xiaohongshu, Douyin |
| Small apartment whole house customization case | 3,800+ | Zhihu, Bilibili |
| Whole House Customized Pothole Avoidance Guide | 4,500+ | Baidu and WeChat public accounts |
| Environmentally friendly board selection | 2,900+ | Douyin, Kuaishou |
2. Whole-house customization of target customer portraits
By analyzing user behavior data, the main customer groups for whole-house customization can be summarized into the following three categories:
| Customer type | age range | core needs | Pay attention to channels |
|---|---|---|---|
| New house decoration owner | 25-35 years old | Space utilization, personalized design | Douyin, home decoration APP |
| Old house renovation users | 35-45 years old | Cost-effective, environmentally friendly | Baidu, offline exhibitions |
| High-end customized customers | 40-55 years old | Brand services, materials and craftsmanship | WeChat public account, designer recommendation |
3. Whole-house customization and efficient customer acquisition strategy
1. Accurate online traffic drainage
(1)Short video platform delivery: Publish case videos through Douyin and Kuaishou, and use "free design" and other benefits to attract inquiries, and the conversion rate can reach 8%-12%.
(2)SEO optimization: Lay out long-tail content for high search volume keywords such as "How much does it cost to customize a whole house" and "Full house customization in XX city".
2. Offline scenario cooperation
(1)Work with real estate agents: Provide customized preferential packages for new home owners, reducing customer acquisition costs by 30%.
(2)Entering the building materials market: Directly contact precise customers through model room display, increasing the transaction rate by more than 20%.
3. Private domain traffic operation
(1)social marketing: Establish a "whole house customization exchange group" to regularly share cases and promotions, increasing the repurchase rate by 15%.
(2)Referrals from old customers: Launched a “recommendation cashback” policy, and 30% of new customers come from referrals from old customers.
4. Industry data reference (latest in 2024)
| indicator | data | Source |
|---|---|---|
| Whole house customization market size | 1.2 trillion yuan (annual growth rate 18%) | iResearch |
| Online consultation conversion rate | 6.5%-9.7% | Home Industry White Paper |
| customer decision cycle | Average 15-30 days | Enterprise survey data |
Summary
Whole-house customization companies need to combine target customer portraits and adopt a combination strategy of "online + offline + private domain". Focus on short video content marketing and localized services, while continuously optimizing delivery channels through data monitoring to achieve low-cost and high-conversion customer acquisition.
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