Men’s Underwear Brand Inventory: Popular Choices and Buying Guide in 2023
As consumers' requirements for comfort and quality increase, many excellent brands have emerged in the men's underwear market in recent years. This article will combine the hot topics and search data of the entire Internet in the past 10 days to provide you with a structured analysis of the most popular men's underwear brands and their characteristics.
1. Top 5 popular men’s underwear brands on the Internet
| Ranking | brand name | Popular index | core selling point | price range |
|---|---|---|---|---|
| 1 | Calvin Klein | 9.8 | Fashion design/star style | 200-500 yuan |
| 2 | Uniqlo | 9.5 | Value for money/comfort | 59-199 yuan |
| 3 | Jiaouchi | 9.2 | Technical fabric/non-sensory label | 99-299 yuan |
| 4 | Mr. Admiration | 8.9 | Domestic products/high-end quality | 150-400 yuan |
| 5 | HOM | 8.7 | Youthful design/trendy elements | 89-259 yuan |
2. The five purchasing factors that consumers are most concerned about
| Factors of concern | Proportion | Represent the brand |
|---|---|---|
| comfort | 38% | Uniqlo, Jiao Nei |
| Breathability | 25% | Mr. Admiration, HOM |
| price | 18% | Antarctic Man, Cat Man |
| Design sense | 12% | Calvin Klein, Tom Ford |
| brand awareness | 7% | Armani, Hugo Boss |
3. Brand recommendations in different scenarios
1.Daily commute:Uniqlo's AIRism series and Jiao Nei 302 series focus on breathability and comfort.
2.Sports and fitness:Under Armor, Nike Pro, professional sports briefs provide good support.
3.Business occasions:Calvin Klein, Mr. Admiration, simple design enhances the overall dress quality.
4.Home and leisure:MUJI, three-gun, loose fit brings ultimate comfort.
4. Insights into consumption trends of men’s underwear in 2023
1.Technical fabrics are popular:According to e-commerce platform data, sales of technical fabric underwear with antibacterial, moisture-absorbing and sweat-wicking functions increased by 65% year-on-year.
2.The rise of domestic brands:The market share of domestic mid-to-high-end brands such as Jiao Nei and Mr. Aimu has increased significantly, and their acceptance among young consumers has increased significantly.
3.Popularization of environmental protection concepts:The search volume for underwear products using organic cotton and recycled materials increased by 40% month-on-month, and sustainable consumption has become a new trend.
4.Online purchasing becomes mainstream:Nearly 80% of consumers purchase men’s underwear through e-commerce platforms, of which live streaming channels account for 35%.
5. Purchase suggestions
1.Measurements:It is recommended to re-measure your waist and thigh circumference every six months to ensure you choose the right size.
2.Pay attention to fabrics:Pure cotton is suitable for daily use. It is recommended to choose blended fabrics when exercising. For sensitive skin, consider bamboo fiber.
3.Regular replacement:Experts recommend replacing underwear with new ones every 3-6 months to maintain hygiene and optimal wearing experience.
4.Washing method:It is best to wash by hand alone, the water temperature should not exceed 40°C, and avoid using chlorine-containing bleach.
From the above data analysis, it can be seen that contemporary men’s purchase of underwear has changed from pure functional requirements to comprehensive considerations of quality, design and comfort. Whether you are a trendy person who pursues fashion or a pragmatic consumer who pays attention to practicality, you can find high-quality choices that suit you on the market.
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